", maybe you're better off sticking with e Harmony).A number of these kinds of apps have earned the reputation of being meant for hook-ups rather than dating, whereas e Harmony and emphasize just the opposite: Both sites often crow about the number of marriages that started on their sites. It's a "social app" that helps people find and rate friends of people they know on Facebook, which they say is better than the free-for-all on sites like Ok Cupid.
When the app first launched, people who got a match would receive an intro email from the intern, Sophie, who even made suggestions about where they might want to go on a date. So the question is, how can Hinge make money off of its massive online cocktail party?There's a lot of dating sites that charge monthly memberships and some dating affiliate programs will pay you affiliate commissions every time your referral pays their monthly membership.This is a huge advantage over other affiliate programs that only pay you affiliate commissions when your referral makes a purchase which usually doesn't happen on a monthly basis.The top affiliate programs are ones like the program I recommended in step 1, which pay you three different ways residually.This could be an affiliate commission of for sending a member to the website and then commissions on two levels for purchases. If you have a profitable dating site that already has a decent amount of daily traffic, you can create a dating affiliate program to boost your sales.Sophie's taste may be impeccable, but that won't work any more: 100,000 people now use the app in D. Traditionally, dating services have relied on two different business models: subscriptions and ads.But Mc Leod hinted that Hinge is looking at other ways to make bank off of online love."Our goal is to create more high-potential first dates," said the company's founder, Justin Mc Leod, at Since potential dates share mutual friends, there's less of a risk involved in going out, Mc Leod argued.That means less time online and more time holding hands on cute, wobble-filled ice skating adventures or going on my personal dream date. That's how much online dating companies are expected to make in 2013 by helping lonely hearts find love on the Internet.The industry has been growing steadily for half a decade, so it's no wonder that older digital yentas like and e are seeing competition from app startups like the enthusiastic Let's Date, the gay and bisexual service Grindr, and the somewhat-forward Down (if you must ask the question "to do what?